ASV Holdings Holds Successful Dealer Meeting Event

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ASV Holdings Inc., an American designer and manufacturer of rubber-tracked compact track loaders and wheeled skid steer loaders, has provided details of its Dealer Meeting event, which took place in Grand Rapids, Minnesota from 11-12 September.

About 140 people, representing 75 of the company’s equipment dealers spanning 100 locations throughout North America, were in attendance.

The event featured the flagging-off of two new products (the RT-25 and RT-65), group discussions on how to further expand sales of ASV’s compact track loaders and skid steer loaders, as well as a visit to the company’s test track facility where attendees were able to test drive a range of ASV machines.

During the gala dinner, ASV paid tribute to over 20 dealers that have represented the company for 10 or more years. Moreover, ASV honored two 20-year dealers and a rookie-of-the-year dealer with awards for their exceptional performance and commitment to the company.

“We are grateful for the commitment from our dealers to visit the Grand Rapids headquarters to meet with the team, and discuss how our new products and new co-op marketing, promotional, financing and discounting programs will enable us to achieve the maximum results for our collective growth opportunities,” said Justin Rupar, vice president of sales and marketing for ASV.

“We look forward to continuing to work together with each of our dealers, new and old, large and small, domestic and abroad to ensure success of the brand, and continued growth in our businesses.”

Based in Grand Rapids, Minnesota, ASV has been designing and manufacturing compact construction equipment since 1983. Its patented rubber track undercarriage technology, Posi-Track, provides operators with a unique degree of traction and control on wet, slippery, rough and hilly terrain.