Kubota

About Kubota Corporation

Kubota Corporation is a Japan-based global manufacturer of heavy equipment for a variety of industries, including agriculture, construction and water. Its line of construction equipment features mini excavators, 8-ton excavators, compact track loaders, skid steer loaders and wheel loaders, with specific models geared towards construction, building, gardening and forestry.

According to the company’s global website:

“Kubota's construction machinery … have gained high reputation in Europe, North America, Japan, and other Asian countries. Kubota mini excavators in particular are renowned for their advanced features and amenities. They are winning the largest market share in the world (Off-Highway Research, 2013). They also meet European safety standards, which are considered the most rigorous standards in the world.”

OEM Off-Highway Research reports that Kubota has the largest compact excavator market share in the world.

Kubota began in 1890 as a foundry, producing castings for weighing equipment and daily commodities. It entered the construction equipment industry in 1953, and two years later adopted the slogan: “From country building to rice making.” Its current slogan is: “Building foundations.”

Kubota has a global network that includes over 110 countries on six continents, with nearly 70 percent of sales done overseas. It employs more than 39,000 people worldwide.

Over the years, Kubota has made environmental conservation a central pillar of its strategy and philosophy. Company President Masatoshi Kimata sums up Kubota’s mission as follows:

“Here in the 21st century, we are developing our business globally under the corporate principle ‘Contribute to social development and the conservation of the global environment through products, technology, and services that support both comfortable lifestyles and the foundation of our societies,’ in an aim at solving the worldwide problems of ‘food,’ ‘water,’ and ‘the environment.’”

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