Terex Trucks to Invest More in North American Market

2 Apr, 2019 | posted in: News | 0
Terex Trucks to Invest More in North American Market

Terex Trucks, a leading Scottish manufacturer of articulated and rigid dump trucks, has announced plans to expand its corporate footprint in North America, where it currently has a sizable network of 35 dealers.

Robert Franklin, Sales and Marketing Director, Americas, explained the logic behind the company’s coming North American pivot.

“Historically, North America has always been a strong market for us,” he said. “A significant proportion of the machines we make at our Motherwell facility are distributed to customers across this region.

“As a company, we want to grow our business in North America, reaching new customers and working with our dealer network to deliver an even better service.”

Materials Handling World Magazine reports that, according to Dodge Data and Analytics, US construction projects in 2019 have a combined value of 808 billion USD.

“Our TA300 articulated hauler does especially well in North America,” Franklin said. “In fact, keeping up with demand is a challenge because it’s just that popular.”

He went on to state:

“Towards the end of last year, the TA300 underwent an upgrade and it now includes the new EP320 transmission. It comes with two additional forward gears – eight in total – as well as four reverse gears.

“This helps to ensure smoother gear shifting and thereby superior operator comfort. In addition to this, the TA300 now delivers a 5 percent improvement in fuel efficiency, as well as enhanced performance, productivity and operator comfort.

“We’ve already sold several of these machines in North America. The demand for the TA400 has picked up a lot recently too, owing to the various large-scale infrastructure projects happening throughout the region.”